The benefits of having a LinkedIn profile


In a relatively short period of time, LinkedIn has grown to become one of the most powerful and all pervasive online networks in the world.
Just like Facebook is a central part of so many people’s social life and their network of friends, LinkedIn is the equivalent for your professional life.
LinkedIn mixes messaging, networking and publishing posts with your online resume and employment situation of the past, present and, potentially, the future.
This mix of functionality and connectivity in the context of the network’s focus on business and employment makes having a current, vibrant LinkedIn profile one of your greatest personal and professional assets.
Thousands of new users around the world are signing up for LinkedIn each and every week, taking the total number of people with a LinkedIn profile to an estimated 380 million people and growing.
But if you’re not yet convinced by the power of having a LinkedIn profile, here are the top three advantages and benefits of doing so:
1) Your future boss will head straight to your LinkedIn profile
If you’re a job-seeker, your LinkedIn profile is often one of the first places your potential future boss will look to find out more about you. Even if you’re not currently looking for a job, you never know what surprising job offer might arise from a company who is looking for a new hire just like you.
2) Referrals can happen quicker and more frequently
Word of mouth is still the most effective form of marketing. So think of your LinkedIn profile like an online version of word of mouth. If someone refers you to a potential client, they can quickly and easily look you up to decide whether they contact you.
3) New opportunities exist throughout the LinkedIn site
There is a reason so many people still go to business functions, Chamber of Commerce lunches and other types of networking sessions: it creates new business. By keeping up to speed with your profile and engaging in the world of LinkedIn, you’ll find potential opportunities and business leads before you know it.
Matt Tutty, the CEO of Resumes To You, said 98% of recruiters and 85% of hiring managers currently use LinkedIn to find candidates and headhunting.
“LinkedIn is the global search engine for finding people and it is the place hiring managers and recruiters go to find candidates,” Mr Tutty said.
“As the Internet’s business network, it is also the single most important place for professionals to network and find unpublished job openings. More and More Australian companies and business are opting to publish vacancies under their own company profile pages.”
So, what are you waiting for? If you already have a LinkedIn profile, make sure you keep it up-to-date, engaging and professional.
If you haven’t signed up yet, take it from the experts that you need to as soon as possible!
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