Public and Private LinkedIn profile

The power of business networking platform LinkedIn has grown to stratospheric levels in recent years.
While Facebook, Twitter and Instagram dominate the world of social media, LinkedIn has become the number one destination for professionals to network, find out information and sell themselves to potential employers.
More than 380 million people are now connected to LinkedIn, so the influence and reach of the site when it comes to business and recruitment is truly extraordinary.
With this growing popularity however, many new features, complexities and evolving “rules of engagement” are always evolving and leading to potential confusion by users, particularly those who are new to the LinkedIn network.
One of the most common questions and concerns about LinkedIn profiles is whether your profile should be public or private, and whether there are benefits to either type of privacy setting.
Social media sites such as Facebook are far more likely to be private because they feature more personal details, photos and information.
On the flipside, statistics from LinkedIn itself clearly show the vast majority of profiles are in fact public.
That means most LinkedIn profiles are viewable by anyone, with just a small percentage of users keeping their profiles private so that only those who are direct connections are able to view them.
The reason for the over-whelming trend towards public profiles is simple: your LinkedIn profile is just like a business card, only more detailed and potentially more powerful and beneficial to your career.
With a public profile, prospective employers can search for suitable candidates with the right skill sets. If your profile is private, you won’t even be in the race.
At the same time, other business people can contact you for potential collaborations or other opportunities as well. But they won’t know what you have to offer if your profile is private.
Keep in mind that LinkedIn profiles should be succinct, factual and professional. Your profile shouldn’t feature anything that you wouldn’t want a potential boss or employer to see.
As a final tip, it is advised that you combine a well-crafted public LinkedIn profile with a high-quality resume or CV that is up to date and email-ready.
That way, you can respond to any inquiries or offers from potential employers quickly and professionally to give yourself the best chance of being hired.
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