Email, it is the way of the world these days. Like it or lump it, we are stuck with this wave of technology until the next big thing comes along. If you’ve not yet learnt to embrace the world of cyber mail and sell your personal brand successfully via a job application email, then it’s due time you get on board.
When you apply for a job via email, that communication stream is your initial foot in the door and potential ice breaker for success. Your email is the first piece of information, and introduction of yourself, that your prospective new employer will view. You must make sure it comes across just as professional as you would portray yourself in a hard copy version, sent the old snail mail-way.
Below are a few pointers you should consider when applying for a job via email.
Cover letters and resumes that are included as email attachments, must be saved in an appropriate file format to ensure they can be accessed at the other end. You should save your documents as a PDF or a Microsoft file saved as .doc or .docx. Microsoft Word is good for this, however other word processing programs should allow you to save as these formats too. If you are having trouble, you could always use Google for advice.
Saving as a PDF alleviates formatting errors at the other end as a PDF can be opened in a variety of software programs. I would encourage this as the preferred format, particularly if you value the look of your files.
Naming your files
Save your files with your name in the file name so the job advertiser can easily identify whose information they have received.
Drafting your email cover letter
Once you have your cover letter ready to go, and made sure your resume is up to date and tailored for the job you are applying for, write your email cover.
Firstly, check the specifics in the job advertisement and make sure you adhere to what they are asking precisely (e.g. they might ask for your cover letter to be included as an attachment or simply as the body of an email).
If you have included your cover letter as an attachment, you should keep your email brief and on point. Be sure to address the contact person advertised on the job advertisement by name, not just as a “To whom it may concern”. There is nothing more off-putting than to receive an email that has not acknowledged you, when you have provided your details. Be sure to spell any names correctly as well, this is a sign of care and attention.
Make good use of the email subject line
Be sure to check over the details of the job ad as there are usually specifics listed for what to include on an email subject line as well (e.g. a job reference number, job type, etc.). An email subject line plays an important role in the overall appearance of your application and should be taken seriously.
Explain who you are and information about the position you are applying for. For example;
Application, John Smith: Administration Officer
Type your subject line first so that you don’t forget to include it at the end.
Include a professional email signature
Just like a good beginning, it is also important to polish off your email with a good ending too. Include an email signature that highlights your name, your email address and a telephone number. You can make use of the email signature setting on your email software, or simply type your details under the body text.
Don’t forget your attachments
Before you hit the big green button to go, check over your attachments and email cover for grammatical errors or spelling mistakes, one last time. Make sure your attachments have been included on your email. Include yourself as a blind carbon copy on your email so you receive a copy of application for file too.
Once all of this is done, you are ready to apply for that position!
Remember, you only get one chance to impress a prospective new employer, and you could be competing against hundreds of other job applicants, so make your effort count.
Applying for a job via email is convenient and provides you immediate interaction with your prospective employer. Take the time to draft your application correctly so you give yourself the best chance possible at succeeding for an interview.